Experienced finance and operations leader with over 20 years of experience in public companies and high-growth organizations
irwin based ConsumerDirect Inc. is an industry leader in helping consumers manage their CreditWealth & Privacy, has announced the appointment of Gary Lu, CPA, as Chief Financial Officer. Lu brings more than two decades of finance, accounting and operational leadership across public companies, high-growth fintechs and Fortune 500 enterprises.
in his role CFOLu will oversee the company financial operationsThat includes cash and revenue management, forecasting, financial reporting and regulatory compliance. He will partner closely with the executive team and board of directors on strategic planning, financial analysis and key growth initiatives, supporting data-driven decision making and the continued expansion of the company’s subscription-based business.
ConsumerDirect CEO David B. “We are thrilled to welcome Gary to the ConsumerDirect team at such an important time for our business,” Coulter said. “Gary has a proven track record of financial leadership, operational rigor and strategic insight that will be essential to our team as we grow and scale. His deep expertise and disciplined approach to driving growth and efficiency make him the ideal partner to help guide our next phase.”
Lu recently joined Biomerica, Inc. Where he oversaw finance, accounting, tax, treasury, investor relations, legal, human resources and IT. His experience includes leading capital markets transactions, complex SEC reporting, SOX compliance, M&A integration and enterprise systems implementation. Prior to Biomerica, he held a senior finance role at Happy Money, a consumer fintech They helped in rapid development. He began his career at Ernst & Young, where he led financial statement audits and SOX implementation for Fortune 500 clients.
“I am excited to join ConsumerDirect at such an important moment in its growth journey,” said Lu. “The company has built a strong foundation and clear vision for the future. I look forward to partnering with David and the leadership team to further strengthen and grow the company, while also advocating for more consumers to improve their financial health.”
Information for this article was obtained from ConsumerDirect.