Former Constellation Brands executive joins newly expanded leadership team to expand national distribution, deepen channel development and accelerate portfolio growth
Armada, Michigan, June 02, 2026–(business telegram)–From hard cider and ready-to-drink (RTD) cocktails to zero-proof innovation and disruption beyond beer, Blake Beverage Co. is doubling down on growth, and bringing in proven leadership to help fuel it. The company today announced the appointment of Amanda Gleeson as Chief Sales Officer, a newly established role created to unify and accelerate the sales strategy across Blake’s rapidly growing national portfolio.
In her new role, Gleason will oversee an integrated national sales strategy spanning the company’s three brand families: Blake Hard Cider, Austin Eastsiders and Avid Cider Company. A key priority for Gleason will be to expand the company’s distributor footprint and strengthen route-to-market execution across the country. Blake Beverage Company currently works with more than 240 distributors in 44 states and continues to identify strategic opportunities to increase share and visibility in priority and white-space markets.
Andrew Blake, Founder and CEO of Blake Beverage Company, said, “Blake Beverage Company is entering its next era of growth with a strong focus on national expansion, portfolio development and channel innovation. Amanda brings exactly the kind of business leadership and growth mindset we need as we continue to grow Blake Beverage Company nationally.” “She understands how to create momentum across complex portfolios, strengthen distributor partnerships and unlock growth in emerging beverage channels. Just as importantly, she shares our belief that brands win when they remain authentic, consumer-centric and constantly innovative.”
In addition to leading national sales operations, Gleason will shape the company’s overall portfolio strategy, helping its premium, value, regional and innovation-driven offerings drive deeper penetration into underdeveloped channels, particularly in convenience, where the company sees significant long-term opportunities across multiple price levels and opportunities.
By capitalizing on emerging beverage platforms, Blake’s is well-positioned for continued growth. These platforms include Blake’s Zero Proof, the company’s fast-growing non-alcoholic line crafted for modern drinking occasions, and recently launched spirits-forward punch brand Giddy Up, designed to meet the growing demand for bold, flavor-driven RTD experiences. The company is also preparing for a summer 2026 launch of the Noise Thing.