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    Home » AssetMark Expands In-Plan Advice Capabilities with Enhanced SDBA Program
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    AssetMark Expands In-Plan Advice Capabilities with Enhanced SDBA Program

    Smart WealthhabitsBy Smart WealthhabitsApril 21, 2026No Comments3 Mins Read
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    AssetMark Expands In-Plan Advice Capabilities with Enhanced SDBA Program
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    AssetMark, Inc.

    The advanced SDBA structure enables financial advisors to provide professional, model-based portfolio management inside workplace retirement plans

    Concord, California, April 21, 2026 (Globe Newswire) – AssetMark, a leading wealth management platform for independent financial advisors, today announced an enhanced Self-Directed Brokerage Account (SDBA) program designed to help financial advisors provide professional, in-plan investment advice and portfolio management services for client assets held in workplace retirement plans.

    Workplace retirement accounts represent a significant portion of household wealth, yet advisors have long faced structural, operational, and advisor fee barriers to managing assets within these plans. While approximately 40% of employer-sponsored retirement plans offer an SDBA option, adoption has been limited due to the complexity of plan configuration and implementation details. These challenges have hindered advisors’ ability to provide integrated, holistic guidance on a client’s complete financial picture.

    “For many investors, their workplace retirement plan represents their largest financial asset,” said Michael Kim, CEO of AssetMark. “We enhanced our SDBA program to help financial advisors more seamlessly extend holistic wealth management into the planning environment so that retirement assets can be managed with the same care, consistency and professionalism as the rest of a client’s portfolio.”

    The advanced SDBA structure is built around ten diverse, professionally managed mutual fund strategies designed specifically for in-plan retirement accounts. Advisors can select the investment strategy that best matches the investor’s objectives, including constant monitoring, rebalancing and risk management. The solution integrates into AssetMark’s existing platform and advisor workflow, allowing advisors to manage in-plan retirement assets along with other client holdings with greater consistency and operational efficiency.

    “There is strong demand from investors for in-plan advice,” said David McNatt, chief wealth solutions officer at AssetMark. “We have redesigned our SDBA approach to remove many of the structural barriers that have hindered advisors from addressing this demand, including the integration of professionally managed investment strategies covering multiple asset classes and a comprehensive program that addresses the complexities associated with account opening, consolidated reporting and advisor fee billing. Collectively, this program allows advisors to provide comprehensive holistic advice and professional portfolio management at scale within workplace retirement plans. Empowers for.”

    Employer-sponsored retirement plans hold more than $12 trillion in assets, yet only a small portion – about 2.4% – of participants currently use the SDBA option. By addressing historical adoption barriers and simplifying the advisor experience, AssetMark’s innovative SDBA program expands where advisors can participate. This makes it easier for advisors to deliver ongoing, professional investment management within retirement plans and provide more comprehensive guidance to clients, while keeping the client’s assets invested where they belong.

    The Advanced SDBA program is available to AssetMark advisors from April 2026.

    About AssetMark

    AssetMark, Inc. Operates a wealth management platform with the mission of helping financial advisors and their clients. AssetMark, along with its subsidiaries AssetMark Trust Company, Voyant and Adhesion Wealth Advisor Solutions, serves advisors at every stage of their journey with flexible, purpose-built solutions powered by its innovative technology platform. The company equips advisors with planning tools, investment solutions and operational capabilities to help them deliver better investor outcomes by increasing their productivity, profitability and client satisfaction.

    Founded in 1996, AssetMark has more than 1,000 employees and serves more than 10,000 financial advisors and more than 300,000 investor families. As of December 31, 2025, the firm had more than $160 billion in platform assets. AssetMark, Inc. is a registered investment advisor with the US Securities and Exchange Commission.

    For more information, please visit www.assetmark.com. Follow us on LinkedIn.

    Media:
    jane deitsch
    Head of PR and Investment Communications
    jen.deitsch@assetmark.com

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