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Altria Group (NYSE:MO | MO price prediction), Coca Cola (NYSE:KO), And Genuine Parts Company (NYSE:GPC) are three of the most reliable dividend payers in the market.
Each has grown its dividend without interruption for decades, generating rare earnings.dividend king” Headline. Overall, positions of $10,000 each generate about $1,307 in annual passive income at current prices. But what has actually happened to investors who held these stocks over the last decade?
Three different stories, one common thread
Altria is the most controversial name of the group. The tobacco giant has suffered a structural decline in cigarette volumes, with Marlboro’s market share falling to 40.5% and cigarette volumes declining by about 10% annually. NJOY ACE e-vapor products faced regulatory restrictions, and illicit e-vapor competition has put pressure on the category. Yet Altria has compensated through continued pricing power, share buybacks and a growing oral nicotine pouch business. FY2025 adjusted diluted EPS rose 4.4% to $5.42, and the company guided for 2026 EPS of $5.56 to $5.72. The dividend has been increased for 60 consecutive years.
Coca-Cola’s story is stable. The company turned to its asset-light franchise model, increased Coca-Cola Zero Sugar volumes by 13% in the fourth quarter of 2025, and delivered 5% organic revenue growth for the full year. Currency headwinds created a 5-point EPS drag in 2025, but that pressure is expected to ease. KO has increased its dividend for 63 consecutive years and will pay out $8.8 billion in dividends in 2025 alone.
The recent performance of Genuine Parts has been excellent. A $741.97 million pension settlement charge crushed Q4 2025 GAAP earnings, and First Brands’ bankruptcy led to a $150.5 million credit loss. The company also announced Planned split into two independent public companies Targeting Q1 2027. GPC has increased its dividend for 70 consecutive years, the longest such period of three years.
Income issue and key risks for all three
For income-focused investors whose primary goal is sustainable passive income and who can tolerate market underperformance on price, these three stocks present a compelling case.
The bullish case is based on decades of unbroken dividend growth, defensive consumer staples positioning and yields that outperform most fixed-income alternatives. Altria’s production accounts for about 6.61%, Coca-Cola’s accounts for about 2.8% and Genuine Parts accounts for about 3.73%. A compound income stream of approximately $1,307 annually on a joint position of $30,000 is real and reliable.
The case of bears is equally clear.
All three have badly lagged the S&P 500 in value terms for more than a decade. GPC has the most near-term risks: elevated leverage near 4x, an S&P credit downgrade, and a complex separation process that could distract management through 2027.
If the planned split stalls or destroys value, GPC’s dividend series could come under pressure. Until the separation story becomes clearer, GPC’s near-term risk profile remains elevated compared to the other two. Altria and Coca-Cola present a clean income profile for investors who understand that these names have historically provided slow price appreciation in exchange for steady cash.