Want to keep up with “Bridgerton,” “Virgin River” and all the other movies and TV shows on Netflix? Be prepared to pay a little more.
The streaming giant has announced the price increase for the first time since January 2025, which comes a day after Netflix delivered MLB’s Opening Day game between the New York Yankees and San Francisco Giants.
Netflix will raise the monthly price of its ad-supported tier by $1 to $8.99 per month, according to plans and pricing listed on the streamer’s online help center. Ad-free plans will increase by $2 per month.
Netflix currently has more than 325 million paying subscribers, the company said in January. A month earlier, Netflix had abandoned its attempt to acquire Warner Bros. Discovery after Paramount refused to match Skydance’s bid.
Still, the streamer is on a high after winning three Oscars for “Frankenstein” and two for “Kpop Demon Hunters” at the Academy Awards earlier this month. Netflix also recently announced a sequel to the animated “Kpop Demon Hunters.”
Netflix will increase prices
New Netflix members who sign up will see the new monthly prices starting March 26, Netflix said in a statement. In the coming weeks, existing members will be notified by email one month before the new prices take effect. (The exact time depends on the billing cycle of the specific member.)
Here are Netflix’s subscription levels, monthly prices, and features:
- Standard tier with ads: Price increases from $7.99 to $8.99. (You can watch in HD and most movies, TV shows and games are available. Watch and download on 2 supported devices at a time.)
- Standard ad-free tier: $19.99 per month, up from $17.99. (Watch in HD, unlimited ad-free movies, TV shows and games. Watch and download on 2 supported devices at a time. Option to add an additional member who doesn’t live with you.)
- Premium tier: Increases from $22.99 to $26.99 per month. (Watch in 4K+HDR, unlimited ad-free movies, TV shows, and games with spatial audio. Watch on 4 supported devices and download on 6 at a time. Option to add up to two additional members who don’t live with you.)
Additional member add-on costs also increase
Adding an additional non-household member to your plan also increases by $1 – adding an additional member to a plan with ads is now $7.99, and adding one to other plans is $9.99.
Netflix says its recent and upcoming movies, shows and programs include “BTS: Comeback Concert” and a documentary “BTS: The Return” (March 27); “Apex” starring Charlize Theron (April 24); a new film adaptation of “Narnia” (December); and Season 2 of “Avatar: The Last Airbender” (coming later this year). There are also sporting events like WWE and the upcoming Tyson Fury vs. Arslanbek Makhmudov boxing match (April 11). Netflix will also air MLB’s Home Run Derby on July 13, followed by the “Field of Dreams” game on August 13.
“We know members have never had more choices when it comes to entertainment, and we’re committed to delivering an experience that meets and exceeds their expectations,” Netflix said in a statement to USA TODAY.
Contributing: Gabe Lax, USA TODAY
Mike Snyder is a national trending news reporter for USA TODAY.
This article originally appeared on USA TODAY: Netflix raises subscription costs. Check out the latest monthly prices.
Reporting by Mike Snyder, USA TODAY/USA TODAY
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