The new Growth Agent integrates MX’s data-driven intelligence with Primitive’s agentic operating system to redefine the scale of human-AI collaboration in modern banking.
Lehi, Utah, April 15, 2026 (Globe Newswire) — Ancient And MX Technologies, Inc. (mx) today announced a strategic partnership to deploy AI-native growth agents for the financial services industry. The collaboration marks a shift from manual data analysis to agentic execution in bank operations, beginning with the launch of Growth Agent designed to help banks and credit unions identify deposit opportunities, execute personalized campaigns, and streamline direct deposit switching.
Growth Agent is designed to solve one of the industry’s most critical challenges: deposit acquisition and retention in a high-velocity market. It leverages MX’s customer analytics and data enrichment to identify deposit opportunities in real-time. These insights are then funneled into Primitive’s agentic operating system, which executes targeted campaigns and manages complex back-office workflows, including automated direct deposit switching.
“The real challenge for banks is not a lack of data, but the difficulty of turning that data into an advanced, actionable asset at scale,” said Ryan Caldwell, founder and CEO of MX. “This partnership helps bridge the gap between customer data intelligence and measurable growth by expanding MX’s existing framework where insights can trigger secure, governed actions. We are enabling a level of personalized service and back-office efficiency that was previously difficult to achieve at scale, all while supporting the rigorous transparency and oversight required by regulated institutions.”
The partnership offers a joint go-to-market offering that provides these development agents directly to banks and credit unions. The collaboration leverages Primitive’s specialized agentic AI operating system for bank operations, as well as MX’s excellence in front-end consumer experiences and data insights. By combining MX’s Open Banking connectivity with Primitive’s token optimization in LLM providers, financial institutions can now deploy sophisticated AI that is both cost-effective and operationally secure.
Key Development Agent Capabilities:
- “Grow Agent” Framework: An industry-first collaboration that uses MX aggregated and consumer-permitted data to identify external deposit opportunities and execute automated recovery and retention strategies.
- Three-Layer Agentic Architecture: Built on Primitive’s strong foundation, including secure gateways, agent orchestration, and an executive agent capital dashboard for real-time performance oversight.
- Precision Data Enhancement: Leverages MX’s proprietary transaction classification, life-stage estimation and propensity scoring to predict which customers are most likely to increase their deposit share.
- Automated Campaign Execution: Streamlines the movement of funds through integrated direct deposit switching (via Atomic) and automated bill payment and automated account funding workflows.
- Enterprise-Grade Governance: A native “human-in-the-loop” workflow that incorporates existing bank risk frameworks without requiring changes to systems, ensuring every agent remains in compliance.
- Secure MCP-Enabled Integration: Model Context Protocol (MCP) and MX’s consumer-permitted third-party data are used to ensure that data remains secure within the financial institution and allow agents to process real-time analytics.
“Our long-term vision is clear: AI agents will soon act as a massive force multiplier for human capital, allowing financial institutions to increase their reach and operational impact without losing the personal touch,” said Derek White, Founder and CEO of Primitive. “This partnership puts both companies at the center of that growth. By integrating MX’s deep data enrichment with our agentic assembly and orchestration layers, we are giving banks a plug-and-play workforce that is compliant, traceable, and incredibly effective at driving revenue.”
About MX
MX Technologies, Inc. A leader in turning data into growth, enabling financial providers and consumers to do more with financial data. MX provides end-to-end solutions for financial institutions and fintechs to connect, understand and act on customer financial data. To learn more, follow us on X and LinkedIn @MX or visit www.mx.com.
about primitive
Primitive is an agentic AI platform for regulated financial institutions, headquartered in Salt Lake City, Utah. The platform enables organizations to create, integrate, deploy, control, and measure the performance of AI agents across enterprise operations securely within their own data environment. For more information visit www.primitive.com.
media Contact
Chris Semple, Primitive – (email protected)
Madison Wilson, MX – (email protected)
Contact: Madison Wilson
MX Technologies, Inc.
(email protected)