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The year is still new, but it brings great news for luxury SUV buyers. Automakers are cutting prices of SUVs to unprecedented levels across multiple segments, including high-end electric vehicles and traditional luxury flagships. This is mainly because manufacturers are responding to cooling demand and excess inventory.
These cuts create an opportunity for buyers who had dreamed of buying the coveted SUV but the prices were out of their reach until now. Here are six luxury SUVs that are offering huge discounts to buyers early this year.
BMW iX
kelly blue book The report says pricing for the 2026 BMW iX will start at $76,325, which is $12,100 less than the 2025 model currently on the lot. This substantial reduction comes from the introduction of a new base iX xDrive45 trim with 402 horsepower and all-wheel drive capabilities. Thanks to the new inverter and slightly larger battery pack, BMW increased the range by about 10% across the entire lineup.
The redesigned model features reshaped headlights and an available illuminated kidney grille option that draws attention in the showroom at night. Step-up trims include the iX xDrive60 with 536 horsepower and the flagship iX M70 delivering an exciting 650 horsepower. The new M multifunction seats offer enhanced lateral support, while the Climate Comfort package heats surfaces to conserve battery energy.
Mercedes-Maybach EQS SUV
Mercedes is offering a whopping $50,000 discount on the 2025 Maybach EQS 680 SUV model, bringing the price down from $180,000 to $130,000. eevee dance. Even the 2026 Maybach EQS SUV model has received a substantial price cut of $23,000 as part of the same aggressive sales initiative. It represents one of the biggest EV prices seen this year as Mercedes works to reinvigorate slowing electric sales.
The Maybach still offers handcrafted interior details, rear seats with massaging, dual MBUX hyperscreens and near-silence throughout the cabin. These incentives help dealers reset pricing expectations before Mercedes introduces the next-generation CLA and GLC electric models, which promise better efficiency and design.
Mercedes-Benz EQS SUV
The standard EQS SUV model is experiencing dramatic discounts that make luxury electric ownership more attainable for traditional premium buyers seeking space.
eevee dance data It turns out that Mercedes is offering a rebate of $10,000 on outright purchase or $10,500 on lease on both the EQS sedan and SUV models. These aggressive offers help dealers clear first-generation EQ inventory before a major product refresh arrives with the technology in 2026.
Featured Tips Prices for the 2026 EQS SUV could drop by $10,000 to $15,000 compared to previous model years. These incentives reflect Mercedes’ growing urgency to move existing EV stocks as consumer enthusiasm cools amid interest.
Audi Q8
kelly blue book data Indications are that buyers can get up to $5,000 cash back in the season Audi customer bonus on the new 2026 Q8 55 quattro model. These incentives apply to both 2025 and 2026 model years, providing flexibility to choose between outgoing and current inventory.
real car tips According to the report, 2026 Q8 models are selling at discounts ranging from 1% to 2% off MSRP on various trims across the country. As Audi prepares for the upcoming EV-first redesign of its large SUV, dealers are pairing manufacturer incentives with discounts of their own. This combination creates an excellent opportunity for luxury buyers looking for the Q8’s bold coupe-like styling, refined interior and powerful turbocharged performance.
cadillac lyrici
General Motors is adjusting the price of the Lyriq downwards as production increases and competition intensifies in the US luxury electric SUV segment.
displayed The suggestion is to expect a drop of $2,000 to $3,000 from the Lyriq’s current MSRP as competitors are offering similar models with a range. This adjustment puts the stylish electric SUV in a more competitive position against established European luxury brands and new manufacturers entering the sector.
Dealers working through accumulated inventory should offer additional incentives beyond manufacturer price adjustments beginning in 2026, making for sweeter deals. As General Motors focuses on volume growth for its Altium-based electric vehicles, expect increased pricing flexibility for buyers across the country.
Land Rover Range Rover Velar
Edmunds pricing data The base P250 S trim suggests paying $61,072, which is $1,903 less than the currently advertised $62,975 MSRP. displayed The Velar’s pricing is expected to soften further as the mid-luxury segment heats up with new competitors, the report said. The 2026 Velar replaces last year’s Dynamic HSE trim with a new Autobiography model that offers extended leather upholstery and features.
While Autobiography models have topped $80,000, base versions remain priced competitively and incentives are expected to increase as dealers manage inventory levels.
