Priority Gold Overview
Priority Gold is a Dallas-based precious metals dealer that helps investors purchase physical gold and silver for direct ownership or retirement accounts. The company focuses on guiding clients through the purchasing process, including precious metals IRA rollovers and diversification strategies.
The company primarily serves retirement-focused investors, particularly those who move funds from a traditional IRA or 401(k) into physical precious metals. It also works with first-time buyers and investors making direct purchases outside of retirement accounts. Priority Gold emphasizes education and one-on-one guidance, with experts helping clients understand IRA rules, pricing structures and purchase options before completing the transaction.
Priority Gold Products and Services
Priority Gold’s service centers on two purchase routes: direct delivery of physical metals and self-directed precious metals IRAs. It offers physical gold, silver, platinum, and palladium in the form of bullion coins and bars. Customers can purchase metals for direct ownership and have them shipped to their home, or purchase metals through a Self-Directed Precious Metals IRA.
For IRA purchases, metals must be stored in an approved depository and meet IRS purity standards, including:
- Gold: 99.5%
- Silver: 99.9%
- American Gold Eagle: 91.67%
Priority Gold helps coordinate this process by working with third-party custodians who manage retirement accounts and depositories that provide secure storage. In addition to purchasing convenience, it offers consultations to help customers understand precious metals pricing, IRA rollover requirements, and storage options before completing a transaction.
How does the Priority Gold process work
Like most precious metals dealers, Priority Gold uses a consultation-based purchasing process rather than an online checkout system. This process usually unfolds like this:
- Contact an expert. A Priority Gold representative knows your goals, determines costs and answers your questions.
- Set up your account and fund it. Priority Gold helps you open a self-directed account and transfer funds from an existing 401(k) or traditional IRA.
- Choose your metals. You choose from IRS-approved gold, silver, platinum and palladium products.
- Make arrangements for metal storage. Your purchases are sent to an insured, IRS-approved depository.
Priority Gold Fees and Pricing Considerations
It is standard for dealers to add a markup on the spot price (current market rate) of any metal. Priority Gold’s markup varies by product, so you’ll need to call for a quote. If you plan to invest $50,000 or more, ask about the first year’s fee waiver when you speak on the phone.
In addition to dealer markups, IRA customers must pay custodian and depository fees. Based on publicly available information, they typically include:
- $50 for initial account setup
- $125 per year for maintenance
- $100 to $175 per year for secure storage
Tip: Ask for written details of total price, spot price comparison, buyback terms and recurring charges. Even small fees can impact your returns over time.
Priority Gold Reputation and Customer Experience
Priority Gold has an A+ rating from the Better Business Bureau (BBB) and an AAA rating from the Business Consumer Alliance. On Trustpilot, it maintains a 4.7-star average, with reviewers often noting responsive service and an easy signup process.
However, not all reactions are positive. Some customers cite billing concerns or difficulty resolving issues. These complaints are less common but still worth considering before committing.
Advantages and disadvantages of priority gold
Before choosing Priority Gold, consider these benefits and drawbacks:
Pros
- Secure delivery (direct purchase) and quick processing (IRA purchase)
- Practical help with IRA rollover and account setup
- Extensive metal selection including platinum and palladium
Shortcoming
- No online pricing – markup available by phone only
- Substantial investment may be required to waive first year fees
- Some reviewers report higher fees
priority gold vs competitors
Most precious metals dealers sell similar bullion products and use third-party custodians (who manage your investment account) and depositories (who hold your metals). The decision often depends on fees, minimum limits, and the level of support you are comfortable with. Compare at least three companies and request written fee disclosure before committing.
ground level
Priority Gold focuses on helping retirement investors purchase physical gold and silver through a Self-Directed IRA or direct purchase. The company emphasizes one-on-one guidance and rollover support, which may attract first-time metals investors who want help with the process.
However, like most dealers in the industry, pricing is not posted online and the total cost can vary depending on the metals you choose and the size of your investment. Comparing multiple dealers, requesting written fee disclosures, and reviewing buyback policies can help you make a more informed decision.
FAQs about Priority Gold
Does Priority Gold offer a Gold IRA?
Yes. If you already have a 401(k) or traditional IRA, the company can help you transfer those funds to a self-directed precious metals account.
How does Priority Gold make money?
Like most precious metals dealers, Priority Gold makes its money by selling metals above the current spot price. That markup covers the company’s operating costs and profit margin.
Does Priority Gold guarantee investment returns?
No, gold and silver prices go up and down, so there is always a possibility that the value of your investment may lose.
This article originally appeared on USA TODAY.